Panasonic is going to launch a new range of waterproof mobile phones in Europe, called the Eluga. They are helping to sell 1.5 million in its first year of sales and 15 million by 2015. It is going to be priced at around £400 as Panasonic have said that they will be focusing on the more expensive and profitable end of the mobile phone market.
The Eluga will be both waterproof and dustproof, weighing in at 103 grams. It will be 7.8mm thick with a screen size of 4.3 inches. It will be operating on Google’s Android platform, though unlike the latest Google Android phones which are operating version 4 of Ice Cream Sandwich, the Eluga will run on version 2.3, but will be upgraded over the summer.
The Eluga is going to come with a few cool features, such as ‘near field communications’. Panasonic’s new phone will also be integrated with the company’s TVs and other devices. Some of these features were displayed in Hamburg, with a demonstration of media stored on the Eluga’s drive being shown on a Panasonic TV and also the Eluga being used to remotely control a camera.
Panasonic’s European Chief Executive and Chairman, Laurent Abadie, stated that the Eluga would be “a kind of super remote controller” for other products by Panasonic. The name Eluga stands for Elegant User Gateway and this mobile phone will be the “centrepiece that will connect all Panasonic devices”.
Check out this video on the Panasonic Eluga.
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